CHALLENGE
Mount Bachelor, a renowned ski resort in Central Oregon's Cascade Range, sought a refreshed line of apparel and souvenirs to resonate with its visitors.
As a 60-year institution, the resort’s brand holds deep historical and regional significance, making it essential to honor its legacy while infusing a modern and engaging design perspective.
Mount Bachelor, a renowned ski resort in Central Oregon's Cascade Range, sought a refreshed line of apparel and souvenirs to resonate with its visitors.
As a 60-year institution, the resort’s brand holds deep historical and regional significance, making it essential to honor its legacy while infusing a modern and engaging design perspective.
DESIGN PROCESS
To create a collection that felt both nostalgic and contemporary, we immersed ourselves in Mount Bachelor’s heritage, studying its iconic logo and unique history. Drawing from this, we designed custom mascots inspired by the resort’s natural surroundings and playful character. These mascots became the centerpiece of a cohesive collection that reimagined the brand while celebrating its legacy. The designs were tailored to work across various apparel and souvenirs, offering visitors functional and visually compelling keepsakes.
To create a collection that felt both nostalgic and contemporary, we immersed ourselves in Mount Bachelor’s heritage, studying its iconic logo and unique history. Drawing from this, we designed custom mascots inspired by the resort’s natural surroundings and playful character. These mascots became the centerpiece of a cohesive collection that reimagined the brand while celebrating its legacy. The designs were tailored to work across various apparel and souvenirs, offering visitors functional and visually compelling keepsakes.
This project was developed while working in-house at Alfa, Denver
