Background
Beatport is the global leader in electronic music downloads and culture, serving DJs, producers, and fans worldwide. While its core offering is digital, the brand wanted to expand into physical touch points that could deepen connections with both its employees and its passionate community. Apparel became the perfect channel, allowing Beatport’s visual identity to live beyond screens and into festivals, studios, and everyday life.
Beatport is the global leader in electronic music downloads and culture, serving DJs, producers, and fans worldwide. While its core offering is digital, the brand wanted to expand into physical touch points that could deepen connections with both its employees and its passionate community. Apparel became the perfect channel, allowing Beatport’s visual identity to live beyond screens and into festivals, studios, and everyday life.
Approach
Developed a full range of branded apparel, including T-shirts, long-sleeve shirts, jackets, hats, and bags. The graphics leaned into a futuristic aesthetic, reflecting Beatport’s forward-looking role in the electronic music industry. Incorporated the brand’s newly introduced green into each piece, ensuring strong visual consistency across the collection while allowing each design to have its character, ranging from minimal marks to bold, graphic-led statements that resonated with the community.
Developed a full range of branded apparel, including T-shirts, long-sleeve shirts, jackets, hats, and bags. The graphics leaned into a futuristic aesthetic, reflecting Beatport’s forward-looking role in the electronic music industry. Incorporated the brand’s newly introduced green into each piece, ensuring strong visual consistency across the collection while allowing each design to have its character, ranging from minimal marks to bold, graphic-led statements that resonated with the community.
This project was developed while working in-house at Beatport