Challenge
The client identified an opportunity to establish a brand within the winter and outdoor market that could speak to both performance and cultural relevance. To achieve this, they required a name rooted in a strong conceptual framework, as well as an initial art direction to serve as a foundation for future brand expression. The challenge was to create a platform that could compete in a saturated space while offering a distinct point of view.
The client identified an opportunity to establish a brand within the winter and outdoor market that could speak to both performance and cultural relevance. To achieve this, they required a name rooted in a strong conceptual framework, as well as an initial art direction to serve as a foundation for future brand expression. The challenge was to create a platform that could compete in a saturated space while offering a distinct point of view.
Approach
The name Antinomy was developed to capture the tension between opposing ideas — a direct reflection of the brand’s positioning. Anchored by the tagline “There is no Absolute Truth” and supported by “Champion the paradox of expression and precision”, the brand narrative was built to embrace contradiction as a source of strength. This strategic approach established both a philosophical and visual framework, enabling Antinomy to differentiate itself while remaining authentic to the culture it aimed to serve.
The name Antinomy was developed to capture the tension between opposing ideas — a direct reflection of the brand’s positioning. Anchored by the tagline “There is no Absolute Truth” and supported by “Champion the paradox of expression and precision”, the brand narrative was built to embrace contradiction as a source of strength. This strategic approach established both a philosophical and visual framework, enabling Antinomy to differentiate itself while remaining authentic to the culture it aimed to serve.
Soundtrack
Beyond visual direction, music played a defining role in shaping the brand’s identity. A curated playlist was developed to establish how Antinomy should sound across video edits, campaigns, and immersive experiences. Eclectic and experimental, the selection avoided conventional anthems in favor of tracks that inspire curiosity and push boundaries.
Beyond visual direction, music played a defining role in shaping the brand’s identity. A curated playlist was developed to establish how Antinomy should sound across video edits, campaigns, and immersive experiences. Eclectic and experimental, the selection avoided conventional anthems in favor of tracks that inspire curiosity and push boundaries.
This auditory layer serves as both inspiration and guidance, ensuring the brand maintains an unconventional, expressive spirit that aligns with its paradox-driven ethos. We highly encourage to listen to it while browsing this project and if you enjoy it, you may follow it on one of the links below.
The Symbol
The central minus sign serves as a rejection of singular absolutes, while the enclosing form recalls a globe or universal field. Together, they articulate the brand tagline “There is no Absolute Truth”: in a world of infinite perspectives, Antinomy doesn’t offer one answer, but a space to question, interpret, and express.
The mark becomes less of a logo and more of a philosophy in visual form.
The central minus sign serves as a rejection of singular absolutes, while the enclosing form recalls a globe or universal field. Together, they articulate the brand tagline “There is no Absolute Truth”: in a world of infinite perspectives, Antinomy doesn’t offer one answer, but a space to question, interpret, and express.
The mark becomes less of a logo and more of a philosophy in visual form.
